All the sugar free products in the Ferndale range have been independently clinically tested and approved by dentists to ensure they do not promote tooth decay.

It is scientifically well established that frequent consumption of sugar, particularly between meals, increases the risk of dental caries. The fact that caries (tooth decay) continues to be a significant dental health problem, demonstrates routine oral hygiene and the use of fluoride as is currently practiced, cannot completely protect the teeth of susceptible people from dietary risk factors.

In recognition of this, the World Health Organisation and the Swiss Dental Profession implemented a strategy to positively advise consumers regarding confectionery which could be consumed without harming teeth, rather than indiscriminately advising against confectionery as a whole.

Manufacturers can now have their products approved as “Tooth Friendly” and carry the international Tooth Friendly logo, on packaging. To be approved, products are clinically tested by using an in vivo plaque pH telemetry test, carried out by an approved testing laboratory.